I can see your point but let's be realistic here. The number of new start ups just now is ridiculous - and a good dedicated serious one comes along at a rate of a maximum of about 10 per year out of the hundreds that start.
Those of you who have been in the industry for a long time will have seen literally thousands of VAs and a very small percentage have been running for more than a year and have an actual aim with a dedicated team of staff. And after time you start to get less and less sympathetic for new VAs and they soon become 'just another startup' which is why I can understand why Joeri feels that way.
So, to the OP - What is it you hope to get out of this VA? What will make you different from the rest?