I moved this to general.
But saying all that, it would be simple for a VA to say this is not the real airline, this is only a simulation. Perhaps a landing page saying that if you meant to go to the real airline, go here, if you want the VA, then go there. IMO that's a simple way to solve that dilemma. Though I can still see a 'brand degradation' of some VA derivative run by some random person who think it's not a big deal to not do things completely professionally.
I think running a VA is a bit like running a business, wherein you don't piggyback your name on someone else, just as you wouldn't with a real-world business. VA world is rather large from the amount of traffic and interest just vaCentral is getting, it comes down to marketing and offering smart features and incentives.