As a pilot of Air Wales I think you (Matt Smith) are just going to make the same mistakes again. You had 3 times the amount of pilots as Orange Air, yet OA is ranked 131 on vaCentral, Air Wales is ranked 176, why? Because your website was sterile ( I'm not knocking the skin, that was great, but the content..). . No financial model, no possibility of seeing the efforts of other pilots, even the ACARS table lacked info. It simply left me feeling lonely, like I was the the only pilot there. I joined Air Wales because I live in Wales and enjoyed those short hops. I emailed you twice offering my help but you never even bothered to reply!
With your current outlook, whatever you call your VA, you are doomed to fail.